Ruler Analytics

Ruler Analytics is a leading marketing attribution and marketing mix modelling software that allows marketers to connect the dots between anonymous website sessions, closed leads and sales. With Ruler in place, you can connect data between your website, your CRM and your analytics platform.

This will allow you to: - Track every inbound lead - Link form fills and other lead conversions to full customer journeys - Prove your marketing return on investment by reporting on metrics like revenue instead of clicks and impressions